Bad ad placement

I was reading the local newspaper online when I noticed an ad similar to this one:Smokey "THE" Bear

What makes it bad placement is that the St. Louis region is undergoing floods from 9 inches of rain in the past week.  That’s more than 2 months of rain in one week.

From St. Louis Post Dispatch

It would take somewhere between  a train load of napalm and a nuclear warhead to start a forest fire now.

 

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